A&G Marketing
by Chip Colandreo
As you’ve hopefully noticed, we here at Lake Mary Life Publishing launched a major redesign of our magazines in 2023, which meant new logos and all new marketing materials to go with it. We had our rebrand completely figured out when we called Pablo Prahl and his wife Jenny Herrera at A&G Marketing Powered by ProForma. From business cards and banners to branded merchandise and tablecloths, we knew exactly what we wanted and exactly how we wanted everything to look. All Pablo and his team had to do was process the orders and tell us when to pick our rebranded items up... yeah, RIGHT! If you believe all that, I have some land to sell you in the Everglades.
The truth is, we’re a small business like any other. Which means, when we walked into A&G Marketing’s downtown Lake Mary office, we had our new logos designed and ready, sure, but we had NO idea how best to put the new brand out in the world. We needed help, and that’s where A&G Marketing stepped in to once again prove why it is Lake Mary’s premier marketing and branding agency.
Co-publisher Samantha Taylor and I sat down with Judi Schuckman, project coordinator at A&G Marketing, and started brainstorming. The process was fun and fulfilling. When Sam and I came up with a germ of an idea, Judi knew just what to do with it.
“Life Savers!” we thought. “We’ll make Lake Mary Life Savers. You know... the candy!”
A couple of clicks later, Judi brought our idea to life with white-labeled candies wrapped in custom-printed stickers with our logo and marketing message.
As the annual Seminole Business Expo approached (see page 14 for full coverage), we kept remembering everything else we required.
“Name tags!” I’d shout to Sam.
“A new tablecloth!” She’d shout back.
“What about our banner?!?” I’d reply.
Every time we’d come to A&G Marketing with another urgent request, the team would patiently help us get the marketing materials we needed, right when we needed them.
It takes a village to build a business. We do it for our clients, and A&G Marketing by ProForma is there to help do it for us.