Pierce Custom Jewelers
Simon G. with Lance Pierce, GIA Master Jeweler and co-owner of Pierce Custom Jewelers
“It’s not just the place that matters,” says GIA Graduate Gemologist Melissa Pierce, co-owner of Pierce Custom Jewelers in Lake Mary, “it’s the people, too.”
Few purchases in life deserve more scrutiny – and require more trust – than that of diamonds, gems, and other fine jewelry. Where you invest your dollars is important, but even more critical is with whom. Pierce Custom Jewelers and its owners, Melissa and GIA Master Jeweler Lance Pierce, have spent decades establishing themselves and their business as Central Florida’s most trusted and reliable resources for fine and custom jewelry.
But why, exactly, does it matter so much? Like just about everything else, you can buy jewelry today from any number of faceless online outlets. You might even save a dollar or two. However, the factors that can make one piece of jewelry orders-of-magnitude more valuable than another are often invisible to the naked eye. It takes the experience and expertise of a Graduate Gemologist like Melissa or a Master Jeweler like Lance to ensure you’re getting exactly what you’re paying for.
More than the monetary value, though, the true worth of a piece of jewelry – especially one given to someone you love – is in the diligence of its selection. Diamonds and other fine gems are the rarest gifts on Earth, and they should be chosen with care and consideration to honor a recipient who is just as special and unique – not dropped at your door in an Amazon box.
Some people are buying them that way today, and Melissa knows firsthand. She meets them at Pierce Custom Jewelers when doubt inevitably creeps in.
“Many online buyers bring in their diamonds asking us to verify if they’re real,” Melissa says.
If you have to ask...
Quality and Community
Trust and confidence are excellent reasons to do business with Pierce Custom Jewelers, but there’s something else to consider, too. Lance and Melissa are part of our community in more ways than one. Their business – just like the business you own or where you work – is part of the economic ecosystem that makes Lake Mary and Seminole County such an exceptional place to live. The envy, in fact, of Florida and the nation. If authenticity is not your priority, you can exchange dollars for jewelry with businesses all over the world, but dollars invested at Pierce Custom Jewelers live on right here in Lake Mary.
Melissa and Lance don’t just ask their own customers to support locally owned businesses, they walk the economic walk by buying from their neighbor businesses as often as they possibly can. The Pierces’ three adorable Newfoundland dogs, who are a fixture at the Colonial TownPark showroom, would gladly gobble down dog treats from anywhere, but Lance instead takes them on daily treks to Woof Gang Bakery just down the sidewalk to buy them from a locally owned neighbor. In ways big and small, Melissa, Lance, and their staff shop here, eat here, pay their taxes here, and invest here.
The choice is ours to do the same.
“Here in Colonial TownPark and throughout Lake Mary, we support each other as neighbors and business leaders,” says Melissa. “It’s simply the right thing to do.
“And,” Melissa grins, “if you really want to buy jewelry online, we can help you there, too. Every single piece for sale at PierceCustomJewelers.com is physically on-site at our showroom ready for you to inspect and admire before – or even after – you buy it.”
Simon G. Is Coming to Lake Mary
On November 8 and 9, legendary jewelry designer Simon G. will meet customers in person at the Pierce Custom Jewelers showroom and show off his newest collection during a jaw-dropping trunk show. You’ll enjoy champagne and refreshments while you peruse one-of-a-kind jewelry. It’s the perfect opportunity to purchase the highest quality and most breathtaking pieces in the world while supporting a locally owned business right here in Lake Mary!