The Mitchell Wade Salon
by Alena Eubanks
22 Years Strong
Despite more than one economic crisis during the last two decades and the COVID-19 pandemic, The Mitchell Wade Salon just celebrated its 22nd anniversary in April – and there’s a reason for the salon’s longevity and continued success. If you are not already familiar with Mitchell Wade, it is a full-service, award-winning, high-end salon and an Oviedo institution worth checking out.
The salon’s collaborative approach and continuing commitment to creating the MW Experience has made Mitchell Wade a staple not just in the Oviedo-Winter Springs area but throughout Central Florida. Unlike typical chair rentals, this salon features an employee structure that encourages stylists to collaborate and support each other. They work together to give their clients the best experience with each team member contributing their own specialties and techniques to fit anyone’s needs and/or schedule, not the other way around.
This full-service salon is well versed in different hair techniques and specialty services such as microblading, lash lift and tint, waxing, facials, and extensions. Owner Mitch Eubanks is adamant about the need for continuing education. He instructs and hosts classes on the newest trends, products, and techniques.
Award Winning
The Mitchell Wade Salon was recently chosen for the sixth time as one of the top-200 fastest-growing salons in the country by Salon Today magazine, the leading business magazine for finer salon and spa owners. The Salon Today 200 celebrates successful salons that survived, strengthened their businesses and their teams, and rebuilt in 2021 to poise themselves for growth. It also recognizes salons for community service and innovative marketing programs. By being named once again to the Salon Today 200, The Mitchell Wade Salon was featured in the January 2022 special issue of Salon Today, which profiles the honorees.
“We are thrilled that, out of 28,000 top-producing salons in the country, we are recognized as one of the top 200,” says Mitch.
Same Experience,
New Faces
The past two years have been a whirlwind of uncertainty and disruptions. With the salon finding its new norm, it has added four new stylists to the team. Their experience ranges from 5-18 years behind the chair, and each stylist brings their own specialties.
“We create and train talent but, most importantly, we hire people who are like-minded about working together,” says Mitch.
Meet Alison
Instagram @sheis.art)
Alison is The Mitchell Wade Salon’s short-hair specialist who produces amazing updos, men’s cuts, and tape-in extensions. She is a former Paul Mitchell Instructor with more than 12 years of experience behind the chair.
“Everyone is so warm and welcoming here,” Alison says when asked what makes Mitchell Wade unique. “It’s a really relaxed atmosphere, and we all truly want to see each other succeed. With the salon’s open concept and tight-knit team, it gives us the opportunity to learn something from each other and perfect our craft.”
Meet jessica
(Instagram @JESSICAGOMEZHAIR)
Jessica grew up in a family of hairstylists, and she became a cosmetologist in 2013. She owned and operated her own salon in Southwest Florida before moving to Central Florida. She is a razor-cutting specialist and also specializes in perms, lash lifts, and extensions.
“I love to form genuine connections with clients and not just make them look beautiful but also feel beautiful,” Jessica says. “It’s very important that my clients feel amazing when they leave the salon.”
Meet Rachael
(Instagram @raeraerazorcuts)
A recent transplant to Florida from Utah, Rachel brings barbering experience in addition to cosmetology expertise. She can do some amazing men’s cuts but also loves all things vivid – the more pops of color, the better! Rachel loves to have fun and make hair her canvas. She finished school in 2016 and decided to go into hair because, “I wanted to make people feel as beautiful as they truly are,” she says.
Meet Tony
(Instagram @tonyhairpro_brand)
Tony began his training in Puerto Rico where he learned all facets of the salon business. He even owned his own salons for some time and has done hair across the globe. In his years behind the chair, he has established a long list of certifications from different coloring, cutting, keratin, and balayage experts, but he primarily specializes in blonding and balayage highlights.
“I actually originally got my degree in biology, but here we are!” Tony says of his unique path to cosmetology. “What I love about this industry is how it still exercises my roots in biology and chemistry. It helps when working with hair.”
More to Know...
For clients who need appointments after work, The Mitchell Wade Salon is open late most weeknights – until 8:00 p.m. on Monday, until 9:00 p.m. on Tuesday through Thursday, and until 6:00 p.m. on Friday. Mitchell Wade was one of the first salons in Central Florida to embrace the national #nomoresaturdays trend and close on Saturdays to create a better work/life balance for its team.
To see the amazing work of stylists at The Mitchell Wade Salon, follow all of its social-media accounts. The team posts consistently with different specials and promotions along with a great visual library of their work. You can find them on Facebook @mwsalon and Instagram @mitchellwadesalon.
The Mitchell Wade Salon is located at 1890 West County Road 419, Suite 2050, in Oviedo. To make an appointment, call 407-359-1123 or visit MitchellWade.com.